Measured Farming Consultants is a leading Agricultural Brokerage, Advisory and Project Management company. Established in 1983 and specializing in the acquisition and sale of agricultural related assets, advisory services pertaining to land use, planning and development as well as the management of Agricultural Operations and farms.

Based in Johannesburg, South Africa, Measured Farming Consultants represents clients throughout the Southern Africa Region, with completed transactions in 9 countries across virtually all sectors of Crop and Livestock production on 350 000+ hectares of agricultural land. Our clients range from Private individuals, Investment firms, Pension funds, Private equity funds, Banks and Governmental Departments.

Core Competencies

Agricultural Brokerage

Agricultural Advisory

Project Management


Farm management

This involves the drawing up of a farm plan, preparation of budgets and regular reporting on physical and financial progress during each year. Owners can benefit from the bulk purchasing arrangements we are able to make from time to time resulting in lower costs from farm requisites.


Professional valuations are carried out using the market data or comparison approach, the Nett income capitalization approach and the earnings approach to value. Whereever possible, correlation of these processes is applied when making an estimate of value.


Investment appraisals

Detailed appraisals of investment opportunities in all branches of Agriculture and Forestry are made. Assessments are provided of the financial implications of diversification or further capital expenditure and expansion within an existing farming enterprise.

Purchase of farms

We undertake to buy agricultural properties on behalf of clients, either with or without valuations or feasibility studies being undertaken.


Market surveys / marketing

We conduct surveys for the marketing of agricultural products and arrange the actual marketing of these product, both locally and overseas.


Technical advisory service

We do surveys of a technical nature on specific agricultural and forestry matters to keep clients abreast of the latest trends in their particular field.


Land use / planning / development

We analyse the natural agricultural resources of farming land and make recommendation on correct and best land use.

Accounting / economic advice

Measured Farming Consultants offers a full range of economic and accounting advice, designed to provide valuable financial information for management.

Risk analysis

Measured Farming Consultants provides an on-site risk analysis to financial institutions of funds they have distributed through structured lending facilities. Reports are compiled into the use of these funds for agricultural purposes as requested by the client.

Farm sales

Measured Farming Consultants provides all aspects of assistance to clients throughout Sub-Saharan Africa, assisting with the sale of their farms through the sourcing of potential buyers from our extensive database.


Business plans

Measured Farming Consultants designs and compiles full business plans for any Agricultural project or Agribusiness. In addition we also design these business plans in accordance with the financial institutions requirements for funding.

Finance acquisition

MFC has the financial expertise in order to present bankable feasibility studies to both South African and International finance houses with the intention of applying and securing finance or funding on the client’s behalf.


Commonwealth Development Corporation

Zambeef Cropping Division – Zambia

Due diligence, economic viability and production assessment
Approximately 48,000 hectares

French Trade Commission

Business France, Mozambique

Scoping study of the fruit and vegetable sector in Mozambique, specifically concentrating on, but not limited to, The Nacala Corridor
1,200 hectares

Unlimited Group and Fruits Unlimited

Field Fresh Foods, South Africa

Procurement and brokering of agricultural commodities for the purpose of processing into value-add products
Scale – 28,000 hectares +

Clyde&Co Global Law Firm

Arysta lifeScience

Assessing the extent of crop loss as regards insurance cover
Scale – 574 hectares


Churchill Farms, Marondera. Zimbabwe

Land use and crop production assessment and viability analysis
Scale – Approximately 360 hectares

Karan Beef

Karan Estates, Heidelburg, South Africa

Business and beef feedlot production economic viability assessment
Scale – 65,000 head of cattle / 2,800 hectares

South African Government

Department of Rural Development & Land Reform, Department of Land Affairs, Department of Agriculture, Agricultural Research Council, Investment Sub-committees

Rural development projects, land claim verifications, investment appraisals, land use planning, viability assessments
Scale – 30,000 hectares +