Measured Farming Consultants in an
Agricultural Service provider that assists
in the purchase of farms, the valuation
thereof, the feasibility of purchasing land
for agricultural purposes, the brokering of
deals between a seller and buyer and the
upskillment of unskilled individuals in
order to make the acquisition of land worth
while and economically viable.
Taking note of the need for sustainable
farming, plantation and estate management in
Southern Africa, it was decided as far back
as 1960 to develop a service which could
offer just this.
The company was founded to provide a full,
comprehensive and efficient management
service for absentee owners and non-resident
local and overseas investors.
The science of management in agriculture was
scarcely accepted in South Africa at that
time but the cost/price squeeze had already
started and it was evident that more than
good husbandry was needed to ensure profits
from the land.
The need to plan and keep pace with the
changing financial, economic, social and
marketing climate was becoming increasingly
important as the individual was finding the
task of keeping abreast of new conditions,
problems and opportunities more difficult.
Specialist knowledge and managerial
sophistication had become essential.
Measured Farming soon found that the farming
community wanted access to the bank of
knowledge which it had accumulated in the
experience and the education of its senior
personnel. An advisory service was already
in existence within the company and through
integration with agricultural consultants
the present services of Measured Farming
became available to anyone seeking advice or